報告主題：Choosing Global Markets
報告人：殷曉鵬副教授，加拿大McGill University經濟學博士，對外經濟貿易大學國際經濟貿易學院國際貿易系主任，兼任“華盛頓大學—對外經濟貿易大學國際經濟學研究中心”常務副主任，國際經濟與金融學會中國分會（IEF China）執行秘書兼财務主任，擔任多家國内外著名學術期刊的特邀評審。其學術論文發表在Canadian Journal of Economics, Review of International Economics, Review of Development Economics等著名國際學術期刊。
時 間：12月12日周三下午15:45-17:15
摘 要：After Melitz and others (Melitz, 2003; Helpman, Melitz, and Yeaple，2004) reveal the role of productivity in firms’ strategic choice of sales and distribution in global markets, Lu, Lu, and Tao (2010) (i.e. LLT, hereafter) provides other evidence for foreign affiliates of multinational corporations (i.e. MNCs) made on global marketing that are greatly different from domestic firms and could conflict with those Melitz and others mentioned, with the different model. This paper expects to adopt original Melitz’s 2×2×1 model (Melitz, 2003) to provide an alternative explanation for such counterfactual question, and provide some more general choices for MNCs’ exporting strategy. We find the best strategy of global marketing for MNCs in order, which is different from LLT (2010) but the extension from Melitz to explain same phenomenon. That is, they will choose to (1) produce globally (domestically and in foreign country, i.e. FDI) and sell for local market only, (2) produce globally and sell at oversea only, (3) produce domestically and export to oversea, and (4) produce and sell domestically, in order. This result, firstly, finds there is not any constraint, such as financial constraint and/or production capacity’s constraint, affecting such exporting behaviors. Secondly, it shows there exists a kind of strategy of “market switching” in their exporting strategies, and it will be followed by the strategy of “market expanding” people intuitively expect. Such result will be robust with data from China and other related countries. Furthermore, we show the counterfactual evidence shown by LLT (2010) is only a part of complete picture of reality incurred in China.
關鍵詞：Global markets, Strategic choice, Multinational Corporations, Productivity, Foreign Affiliates, Constraints
