主題：Order of Entry and Market Performance in the Global Smartphone Industry

主講嘉賓：謝曉晨，中國人民大學财政金融學院财政系助理教授

時間：2024年4月26日（周五）10:30-12:00

地點：伟德平台怎么样沙河校區11号樓109

主持人：段玉婉 教授 伟德平台怎么样副院長

評論人：劉悅 副教授

主辦：伟德平台怎么样、北京高校國際商務專業虛拟教研室

内容簡介：

The global cell phone market has transitioned significantly from feature phones to smartphones since 2007. This particular period of smartphone industry expansion, and a detailed product-level dataset of all the cell phones sold in 40 major economies between 2007 and 2016, give us an unprecedented chance to study how the order of entry affects the performance of the same firm in different markets. We begin with a theoretical framework wherein the order of a firm's entry affects both consumers' preferences and suppliers' delivery costs. We then document a market sales advantage for early entrants, especially those originating from developed countries, offering high-quality products, or having diversified product lines. Finally, we show that adopting radical innovation, such as the 4G wireless network, can help late followers leapfrog over formerly leading firms.

主講人簡介：

謝曉晨，中國人民大學财政金融學院财政系助理教授，美國賓夕法尼亞州立大學經濟學博士。他的主要研究領域為公共财政，國際貿易和産業組織。他的主要研究興趣是通過實證回歸分析和結構模型模拟，評估政府政策和公共項目對企業行為和宏觀經濟的影響。