講座題目：TheCAGE around Cyberspace? How Demand Side Bricolage strategies accelerate the internationalizationspeed of Digital Start-ups

主 講 人：李卅立（南卡羅來納大學摩爾商學院）

講座時間：2018年5月23日（周三）下午15: 00－16：30

講座地點：伟德平台怎么样學院南路校區主教702

ABSTRACT:How digital start-ups internationalize their digital innovations in cyberspace, and what strategies can facilitate their international expansion? By examining factors affecting the internationalization speed of 127 apps at Apple’s app store, we find that despite apps are available to international users via global platforms, their international penetration is still subject to cultural, administrative, geographic and economic (CAGE) distances. However, our results suggest that app developers may overcome CAGE distances by involving users as a demand side bricolage. We contribute to an improved understanding of the internationalization process of digital start-ups and also extend demand side strategies in international entrepreneurship context.

講座人簡介：

李卅立教授是美國猶他州大學國際戰略管理學博士，南卡羅來納大學摩爾商學院國際商務系任副教授。此前曾在威斯康星州立大學密爾沃基校區盧巴商學院任教并評為終身教授、獲美國猶他大學管理學院核心課程的傑出教學獎，以及盧巴商學院MBA明星教授獎。李教授的研究主要集中在國際市場進入、科技管理和需求基礎論，他的論文獲得美國管理學年會的年度最佳論文。近年來，他的論文在Academy of Management Review、Strategic Management Journal，Journal of International Business Studies，Journal of Management等國際頂級學術期刊上發表。此外，他還是Journal of International Business Studies與Strategic Management Journal的審稿人。他也是Academy of Management，Academy of International Business，International Association for Chinese Management Research與Strategic Management Society的會員。