講座題目：Growing Pains: Examining the Effects of Generational Product Innovation on Mobile Apps’ Performance

主 講 人：李卅立（南卡羅來納大學摩爾商學院）

講座時間：2018年10月12日（周五）下午14:30－16: 30

講座地點：沙河校區4号樓110M

講座摘要：Generational product innovations (GPI) are critical for digital products to keep updated and stay competitive, but may also be considered a tool of planned obsolescence, causing resistance from users. This study draws on the demand-side perspective to examine how firms should deal with the dilemma. We argue that GPIs reduce the usage of the product because generational change brings disruption upon the mass of users. Furthermore, we contend that GPI’s performance effect is conditioned by product performance and the prior number of GPIs throughout the product life cycle. The impact of GPI will be dampened when the product attains top performance, and will be amplified when the product has experienced more generational progress. We test our hypotheses in the context of the mobile computing industry. Utilizing a matched difference-in-differences design taking advantage of the asynchronous generational updates of the same multi-homing apps across two dominant mobile platforms, we identify the causal effects of major app updates on the demand and total revenues of the apps, respectively. Our analysis of 48 mobile game apps across 58 countries confirms the hypotheses, and it shows that new insights can be gained through a demand-side lens into routine innovation strategy.

講座人介紹：李卅立，南卡羅來納大學摩爾商學院國際商務系任副教授，美國猶他州大學國際戰略管理學博士。此前曾在威斯康星州立大學密爾沃基校區盧巴商學院任教并評為終身教授、獲美國猶他大學管理學院核心課程的傑出教學獎，以及盧巴商學院MBA明星教授獎。李教授的研究主要集中在國際市場進入、科技管理和需求基礎論，他的論文獲得美國管理學年會的年度最佳論文。近年來，他的論文在Academy of Management Review、Strategic Management Journal，Journal of International Business Studies，Journal of Management等國際頂級學術期刊上發表。此外，他還是Journal of International Business Studies與Strategic Management Journal的審稿人。他也是Academy of Management，Academy of International Business，International Association for Chinese Management Research與Strategic Management Society的會員。

本項目由國際合作處‘伟德平台怎么样教師邀請海外學術夥伴來校開展合作科研項目’支持， 項目編号：HZKY20180051。