講座題目：The international penetration of ibusiness firms: Network effects, liabilities of outsidership and country clout

主講人：李卅立（南卡羅來納大學摩爾商學院）

講座時間：2018年10月22日（周一）下午16: 00－17: 30

講座地點：伟德平台怎么样學院南路校區主教 702 會議室

講座摘要：The burgeoning of ibusiness firms in the modern digital economy challenges the received internationalization theory. Given that ibusinesses such as social networking sites create value by providing a digital platform for users to interact with one another, we employ a user-network perspective and externalization logic, suggesting that ibusinesses’ internationalization process depends critically on users’ collective interactions, instead of being solely driven by firms’ market commitments, as noted by the Uppsala model. However, ibusinesses may suffer from liabilities of outsidership due to the boundedness of international network effects. Drawing on social network theory, we demonstrate that such liabilities can be mitigated by first diffusing the ibusiness platform in countries with higher clout. Our analysis using a unique dataset of mobile ibusiness platforms finds empirical support for the hypotheses. We discuss theoretical implications for the network approach of the Uppsala model in the digital era.

講座人介紹：李卅立，南卡羅來納大學摩爾商學院國際商務系副教授，美國猶他州大學國際戰略管理學博士。此前曾在威斯康星州立大學密爾沃基校區盧巴商學院任教并評為終身教授、獲美國猶他大學管理學院核心課程的傑出教學獎，以及盧巴商學院MBA明星教授獎。李教授的研究主要集中在國際市場進入、科技管理和需求基礎論，他的論文獲得美國管理學年會的年度最佳論文。近年來，其論文在Academy of Management Review、Strategic Management Journal，Journal of International Business Studies，Journal of Management等國際頂級學術期刊上發表。此外，兼任Journal of International Business Studies與Strategic Management Journal的審稿人，以及Academy of Management，Academy of International Business，International Association for Chinese Management Research與Strategic Management Society的會員。

本次講座将圍繞論文文獻脈絡和研究方法等進行研讨，歡迎對電子商務、跨境電商等研究領域感興趣的師生們積極參與交流。

本項目由國際合作處‘伟德平台怎么样教師邀請海外學術夥伴來校開展合作科研項目’支持，項目編号：HZKY20180051。